Why Focusing on Facebook Is Mean to Your Fans

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Since Facebook has introduced Promoted Posts, experts claim your post will only reach 1-2% of your fans unless you want to pay big money (potentially hundreds of dollars) to “boost” your post to reach your own list. For example, our design studio list, while small, was once able to reach 2500 unique people per post. When Facebook made this policy switch and monetized their fan pages by charging for views, our reach dropped down immediately to around 200-300 people (and sometimes as low as 148) – only 8% of what it was the month before.

That means that 2300 of our Facebook fans were no longer seeing our stuff.

Frustratingly, these were the dedicated fans who actually wanted to hear from us, and our Facebook fan list was something we’d laboured to build over the course of a couple years! Perhaps you’ve seen the same exact same thing happen to you. A list you put time and energy (and possibly money) into that you can’t even access without paying a hefty fee.

This is the problem with depending on one medium as a musician… especially a medium that you don’t own or have any say over.

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WRITTEN BY ON July 30, 2014 AND IT'S ABOUT , ,

The Best PhotoShop Action/Texture Pack that every Band & Musicians Needs

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I’m in love with analog – the soft highlights in film photography, the warmness of a tube amp, the subtle scratching of a record playing. The “mistakes” of analog are what make it so authentic.

I know it’s cheaper and easier to go digital. I know it’s quicker to record your song using DIs. I know photographers shoot digitally because it’s dependable and convenient and I don’t blame them. As much as I love listening to my music on vinyl, I still listen to music via iTunes most of the time since sometimes I get tired of needing to flip the record over every five songs.

But there’s still something I love about analog. Call me a romantic.

For the past ten years I’ve been editing photos for bands, and I’ve picked up some tricks for giving digital photos some analog authenticity – making them look well-loved, high-end and authentic.

These are the same techniques we use for preparing images in our WordPress theme demos to look more interesting and higher budget.

I’m sharing my very best tricks condensed into PS actions for transforming ordinary photos into something that is a lot more reminiscent of film photography. They’ll let you add grit, noise, textures, light leaks and high-contrast that we’ve come to love about film. They’re fully automated, so just hit ‘play’ and watch the magic happen.

Even the most desperate photos will do, but even if you have engaging photos to start with, these actions can be that final spit-shine to really bring them to the next level.

I’ve seen action and texture packs like this cost anywhere from $5-$75 but we’re giving them to you for free as a welcoming gift when you join our newsletter for independent musicians.

We’ll send you a welcome email right away with a download link the moment you sign-up. You’ll get a .zip file with the PhotoShop action file, 6 super high-resolution textures and a PDF overview with instructions.

We couldn’t be happier to share this with you.

Click ‘read more’ to see the samples of the actions in…er, action, an overview of the included textures, and a few editing tips.

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Upcoming Branding + Marketing Articles for Musicians and Bands

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Our main goal has always been to help musicians make their best first impressions online since we’re musicians ourselves. We started making WordPress themes for musicians & bands 4 years ago since a bunch of our musician friends were always coming to us since we wrote music as well and ran a design business. All of them were looking for a $10,000 dollar site. They were incredible musicians, who really knew their craft and loved music but didn’t know where to begin online.

All they wanted was a website that was had as much focus on quality and authenticity as their music did. A website that really showed who they were and what their music was about.

Building on top of WordPress, the amazing system that it is,  we started by making themes to finally help all of our friends and all the other incredible musicians on the Internet take their websites to the next level. Their websites had finally reached a level that their fans and future fans deserved.

We’re going to be starting a marketing column here to help musicians market and brand themselves online. If you’ve ever wondered how to best keep in touch with your fans, how to earn new loyal listeners, and how to sell more music to people who are dying to hear it – sign up for our free newsletter so we can give you a shout once it’s rolling.

If you have any suggestions for topics or any questions, just let me know below in the comments.

Lastest Article

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Why Focusing on Facebook Is Mean to Your Fans

Since Facebook has introduced Promoted Posts, experts claim your post will only reach 1-2% of your fans unless you want to pay big money (potentially hundreds of dollars) to “boost” your post to reach your own list. For example, our design studio list, while small, was once able to reach 2500 unique people per post. When […]

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